Last verified: July 24, 2026
If you report on more than one ad account, you already know the Monday-morning ritual: pulling CSVs from five platforms and stitching them into one spreadsheet by hand. These connectors automate that pull straight into Looker Studio, Google Sheets, Excel or BigQuery on a schedule you set. Supermetrics is the safest default for most agencies, thanks to the deepest connector list and destination options here. If budget decides everything, Power My Analytics gets a small stack of live sources onto a dashboard for well under half the price of comparable mid-tier plans. Past that, the right pick depends on how many client accounts you juggle and which destination you actually report into.
ToolsGavel's top pick: Supermetrics (4.4/5, from €49/mo) — The category's original, and still the broadest: hundreds of connectors feed Looker Studio, Sheets, Excel or a warehouse. You pay for that reach: sources, users and destinations are billed separately, but for an agency juggling many client accounts, the coverage is hard to beat.
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| # | Tool | Score | Advertised price |
|---|---|---|---|
| #1 | Supermetrics — Best overall | 4.4/5 | €49/mo |
| #2 | Power My Analytics — Best on a budget | 4.0/5 | $49.95/mo |
| #3 | Coupler.io — Best free plan | 3.9/5 | $32/mo |
| #4 | Windsor.ai — Best flat-rate pricing | 3.9/5 | $23/mo |
| #5 | Funnel.io — Best for enterprise data ops | 3.8/5 | $300/mo |
| #6 | Porter Metrics — Best for lean, Looker-Studio-only setups | 3.8/5 | $14.99/mo |
| #7 | Two Minute Reports — Best for hourly refresh at the entry tier | 3.7/5 | $97/mo |
| #8 | DashThis — Best for agency dashboards without per-seat fees | 4.0/5 | $44/mo |
| #9 | Dataslayer — Best permanent free tier | 4.0/5 | €29/mo |
| #10 | ReportGarden — Best for client-capped agency pricing | 3.8/5 | $75/mo |
| #11 | Swydo — Best for unlimited clients on one plan | 3.9/5 | €62/mo |
The category's original, and still the broadest: hundreds of connectors feed Looker Studio, Sheets, Excel or a warehouse. You pay for that reach: sources, users and destinations are billed separately, but for an agency juggling many client accounts, the coverage is hard to beat.
Best for: Agencies and in-house teams pulling data from many ad and marketing platforms into Looker Studio, Sheets, Excel or a warehouse · from €49/mo
Five live sources into Sheets, Looker Studio or Power BI for $49.95 a month, a fraction of what comparable source counts cost on bigger platforms. The free plan only shows sample data, so budget for Business from day one if you need real numbers.
Best for: Small teams and freelancers who need a handful of live ad accounts on a dashboard without paying Supermetrics-tier prices · from $49.95/mo
The only free tier here that isn't a sample-data demo: one account, one destination, manual refresh. Enough to confirm a connector pulls the data you need before a card gets charged, and paid tiers price by data connection rather than by seat.
Best for: Small teams and agencies that want to test a real connector for free before paying, then scale reporting without a per-seat bill · from $32/mo
Every connector and destination ships on every paid plan, with unlimited users included even on the entry tier. No add-on fees for extra seats or premium sources, so the invoice doesn't creep as the team grows.
Best for: Growing teams and small agencies who want one predictable monthly price across sources and seats, plus built-in attribution modeling instead of a bolt-on tool · from $23/mo
Built for marketing teams running global media budgets across 500-plus connectors, with a real data warehouse layer and governance controls. Starter lists at $300 a month, but real contracts often run closer to four figures once measurement gets added.
Best for: Marketing teams and agencies managing dozens of ad accounts who need a governed data warehouse feed, not just a dashboard connector · from $300/mo
No dashboard of its own, just a cheap pipe from Google-side accounts into Looker Studio, Sheets or BigQuery. A solo marketer or two-person shop can run a handful of client accounts for well under $20 a month.
Best for: Solo marketers and small agencies who need a handful of ad accounts flowing into Looker Studio without paying for 300 connectors they'll never use · from $14.99/mo
Hourly refresh and unlimited seats ship on the $97-a-month Lite plan, which the bigger platforms reserve for pricier tiers. The trade-offs: one destination per plan (a second costs $41 a month), a 3-account cap per connector on Lite and a 30-plus connector list.
Best for: Agencies that want hourly refresh and unlimited seats on the cheapest plan, and only need one report destination · from $97/mo
Client-ready dashboards and automated PDF reports with unlimited users and white labeling on every tier. Individual runs $54 a month ($44 annually) for 3 dashboards and 15 sources, and the bill moves with dashboard and source counts, not headcount.
Best for: Agencies and in-house marketers who want client-ready dashboards and automated PDF/PPT reports without paying per seat, and who can live with a fixed set of report templates · from $44/mo
A real free plan for 1 connector and 1 user, then Starter at €29 a month for 3 connectors, with AI-assisted queries from the Advanced tier. The 60-plus connector list is shorter than the big names, so check your sources first.
Best for: Small marketing teams and agencies whose sources are mostly mainstream ad and analytics platforms, who want AI-assisted queries without Supermetrics-level per-source pricing · from €29/mo
Priced by client count: $75 a month for up to 5 clients and $125 for up to 10, with dashboards and white-labeled PDF reports included. Annual pricing and seat limits are not published, so ask sales before budgeting.
Best for: Agencies that want client-facing dashboards and white-labeled PDF reports bundled with the data connections, and who manage a client roster small enough to fit the published client caps · from $75/mo
One plan at €69 a month (€62 billed annually) covers 10 data sources with unlimited clients, users, dashboards and white-label reports. Sources past 10 cost €4.50 each, which is where the bill grows.
Best for: Agencies that want unlimited clients, users and dashboards under one plan and are comfortable paying per connected data source once they pass the 10 included in the base tier · from €62/mo
Entry pricing and core fit for each, at a glance:
| Tool | Entry price | Best for |
|---|---|---|
| Supermetrics | €49/mo (3 sources, 1 destination) | Broadest connector coverage |
| Power My Analytics | $49.95/mo (5 live sources) | Small stacks on a budget |
| Coupler.io | Free (1 account) or $32/mo (3 accounts) | Testing before you commit |
| Windsor.ai | $23/mo (3 sources, unlimited users) | Flat, predictable pricing |
| Funnel.io | $300/mo (121 connectors) | Enterprise data governance |
| Porter Metrics | About $15/mo (a few Google sources) | Solo or two-person shops |
| Two Minute Reports | $97/mo (3 accounts per connector, 1 destination) | Hourly refresh on the cheapest tier |
| DashThis | $54/mo (3 dashboards, 15 sources) | Agency dashboards, unlimited users |
| Dataslayer | Free (1 connector) or €29/mo (3 connectors) | Cheap Sheets and Looker Studio feeds |
| ReportGarden | $75/mo (up to 5 clients) | Client-capped agency reporting |
| Swydo | €69/mo (10 data sources) | Unlimited clients and users |
Supermetrics is the category’s default choice, and the connector list explains why: it covers more ad platforms, CRMs and niche sources than anything else on this list, feeding into Looker Studio, Sheets, Excel or a full data warehouse. Pricing splits sources, users and destinations into separate line items. Starter runs €49 a month for three sources and one destination, and each extra source, user or destination gets billed on top. For an agency managing a long client roster where breadth matters more than a low sticker price, it stays the safe pick.
Power My Analytics answers a narrower question: how do you get five or six live ad accounts onto a dashboard without paying Supermetrics-Growth money for it? The Business tier costs $49.95 a month for five sources, five accounts and two admin seats, a fraction of what a similar source count runs on the bigger platforms. The free plan only shows sample data, though, so there’s no real no-cost tier to lean on while you decide.
Coupler.io offers the one permanent free plan here: one account, one destination, manual refresh, no expiry date. That’s enough to confirm a connector pulls the data you need before a card gets charged. Paid tiers start at $32 a month ($24 billed annually) and price by data connection rather than by seat, so a small team can add people without extra fees, though an account-heavy business can hit the connection ceiling sooner than expected.
Windsor.ai sells predictability. Every plan, including the $23-a-month Basic tier, ships the full connector and destination catalogue plus unlimited users, with no premium-connector upcharge and no per-seat fee. That keeps budgeting simple for an agency adding team members mid-contract. The tradeoff lands on refresh speed and account caps: hourly and 15-minute syncs, along with the highest account ceilings, sit on the $499-a-month Professional plan.
Funnel.io targets a different buyer: a marketing organization moving real ad spend across dozens of platforms that needs a governed data warehouse layer, not a spreadsheet feed. Starter lists at $300 a month for 121 connectors with no export destinations included. Business, at $600, is where destinations and add-on measurement modules unlock. Buyer-reported contracts often land near $1,000 a month once usage scales, pricing out most small teams before they start.
Porter Metrics goes the other direction: no dashboard, no BI layer, just a cheap pipe from Google-side accounts into Looker Studio, Sheets or BigQuery. Published pricing puts the entry tier around $15 a month for a handful of accounts, rising to roughly $49 once BigQuery or extra accounts enter the picture, and cost tracks per account rather than a fixed seat count. It fits a solo operator or two-person shop that needs the wiring, not the whole platform.
Two Minute Reports sits between Porter and Supermetrics on price and leans on one thing the others gate: hourly refresh ships on its cheapest tier. Lite runs $97 a month ($81 billed annually) for 3 accounts per connector, one destination (Google Sheets or Looker Studio) and unlimited seats; Pro is $297 for 30 accounts per connector and Business $597 for 100. The catches are a second destination at $41 a month on any tier and a connector list of 30-plus, a fraction of what Supermetrics or Windsor.ai cover. It fits an agency with a short, common-platform source list that wants client reports updating every hour without standing up a warehouse.
DashThis, Dataslayer and ReportGarden joined this guide in October 2026. DashThis is the dashboard-first option: client-ready dashboards and automated PDF reports with unlimited users and white labeling on every tier, priced by dashboard and source count from $54 a month ($44 billed annually). Dataslayer is the cheapest way to try a real connector, with a permanent free plan for 1 connector and Starter at €29 a month for 3, though its 60-plus connector list is shorter than Supermetrics or Windsor.ai. ReportGarden prices by client count instead, $75 a month for up to 5 clients and $125 for up to 10, with dashboards and white-labeled PDFs included; annual pricing and seat limits are not published. Swydo takes the opposite approach to per-client pricing: one plan at €69 a month (€62 billed annually) covers 10 data sources with unlimited clients, users and white-label reports, and each source past 10 adds €4.50 a month.
One thing none of these eleven touch: data a platform doesn’t expose through an official API at all, like competitor pricing or public listings. That’s a job for a web-scraping and proxy tool like Bright Data, not a reporting connector.
For most agencies and in-house teams reporting across more than a couple of platforms, Supermetrics remains the default. The connector breadth and destination options cover more edge cases than any competitor here, and the modular pricing at least means you pay only for what you use. If budget decides everything and your stack is small, Power My Analytics gets real, live data flowing for under $50 a month. Solo operators running everything through Looker Studio should start with Porter Metrics instead. It’s the cheapest way to stop copying export files by hand. Skip Funnel.io unless you’re already managing enterprise-scale ad spend, since its pricing only makes sense at that volume.
Coming from Supermetrics specifically? Our Supermetrics alternatives guide lines up the cheaper connectors side by side with the exact entry prices we verified. Reporting only into Looker Studio? The best Looker Studio connectors guide prices the same tools for a three-source stack.
Ranked by entry monthly price, cheapest first: Porter Metrics Solo ($14.99, one account), Windsor.ai Basic ($23, three sources), Coupler.io Starter ($32, three accounts), Supermetrics Starter (€49, three sources), Power My Analytics Business ($49.95 billed annually, five sources) and Funnel.io Starter ($300 billed annually, 121 connectors). Two Minute Reports lands in the middle at $97 a month for 3 accounts per connector, well above the small-stack tools but far under Funnel.io, and it is the only one here with hourly refresh on its cheapest plan. Among the October 2026 additions, Dataslayer Starter (€29, three connectors) sits near the bottom of the range, DashThis Individual ($54, three dashboards) lands next to Supermetrics, and ReportGarden Standard ($75, five clients) is priced per client rather than per source. Swydo (€69 for 10 sources, unlimited clients) suits agencies with many small clients on few platforms.
Each entry tier leaves something out. Porter’s $14.99 Solo plan covers exactly one connected account, fewer than the three accounts Porter’s own free plan includes. Windsor.ai’s Basic tier caps refresh at daily; hourly needs Standard ($118/mo) and 15-minute syncs sit on the $598/mo Professional plan. Coupler.io’s Starter bundles three accounts and one destination, with every extra account costing $5.99 a month and refresh stuck at daily until Pro. Supermetrics Starter ships one destination, one user and weekly refresh, slower than the daily refresh Windsor.ai Basic and Coupler.io Starter include at a similar price. Power My Analytics Business includes just two admin seats and five accounts, with extra accounts at $14.95 a month and extra admins at $4.95 a month. Funnel.io’s $300 Starter ships zero export destinations; the BigQuery and Snowflake connections that justify an enterprise data hub only unlock on the $600-a-month Business tier.
Prices as we checked them in July 2026.
Porter Metrics is the cheapest paid plan here at $14.99 a month, though that price covers only one connected account. Windsor.ai's $23 Basic tier is the next cheapest and bundles three sources with unlimited users, which matters more once a second person needs access.
Coupler.io, Porter Metrics and Windsor.ai are the three with an actual permanent free tier. Coupler.io gives one account and one destination, Porter Metrics gives three accounts with every destination unlocked, and Windsor.ai's Forever Free tier drops to one source and one user once its 30-day trial ends. Power My Analytics' free plan only renders sample data, not real accounts, and Supermetrics skips a free tier for a 14-day trial instead.
