DashThis review
A dashboard-and-reporting tool built around one number: dashboards, not sources or seats
Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. It never changes our scores — how we test.
ToolsGavel verdict
A clean pick for agencies who want client dashboards and PDF/PPT reports without a per-seat tax, as long as the fixed-template look is acceptable and source counts stay inside the plan caps.
Best for: Agencies and in-house marketers who want client-ready dashboards and automated PDF/PPT reports without paying per seat, and who can live with a fixed set of report templates
What we liked
- Pricing scales by dashboard and source count, not by seat, so adding team members never moves the bill
- White labeling and custom domains ship on every plan, including the $44/mo entry tier, not reserved for a top plan
- 34+ integrations covering the usual ad, analytics and ecommerce platforms, all included at every tier
- G2 reviewers consistently call setup fast and the interface easy to hand off to non-technical team members
What to watch
- Dashboard layouts run on fixed templates, a recurring G2 complaint from users who want deeper visual customization
- Pricing jumps fast once a dashboard needs more connected sources: the Individual-to-Professional step alone adds $110/mo for 25 more sources
- Blending metrics from different sources into one number relies on a single 'merge' widget, which reviewers flag as thin compared to dedicated BI tools
- No tier below $44/mo, so a solo marketer running one or two client dashboards pays for capacity they may not use
How much does DashThis really cost?
| Starting price | $44/mo |
|---|---|
| Permanent free tier | No |
| Price last verified | October 11, 2026, against the live pricing page at dashthis.com |
DashThis is a dashboard and reporting tool for agencies and in-house marketers who need to hand a client a live report without building one from scratch every month. The one thing to know about the price: it scales with dashboard count and connected data sources, not with how many people on your team need access. Every plan, including the cheapest one, includes unlimited users, white labeling and a custom domain.
What you get on each plan
| Plan | Monthly | Annual (per mo) | Dashboards | Sources |
|---|---|---|---|---|
| Individual | $54 | $44 | 3 | 15 |
| Professional | $164 | $139 | 10 | 40 |
| Business | $324 | $279 | 25 | 100 |
| Standard | $499 | $429 | 50+ | 1,500+ |
All four tiers include unlimited users, the full list of 34-plus integrations, white-labeled reports, a custom domain and automated email dispatch of reports. Nothing sits behind a premium-connector wall or a per-seat fee, a genuine point of difference from connector tools that bill sources, users and destinations as separate line items. AI Insights ships free at a basic level on every plan, with a $19/mo ($15/mo annual) Pro upgrade for deeper automated commentary on the numbers.
The 14-day free trial unlocks 10 dashboards with no credit card required, enough to build a real client dashboard and see whether the template system fits before paying.
Where the bill grows
The dashboard and source caps are the two levers. Individual covers 3 dashboards and 15 sources, which is tight for an agency running more than a couple of active clients, each with two or three connected accounts (Google Ads, Meta Ads, GA4 adds up fast). Stepping up to Professional for 10 dashboards and 40 sources adds $110/mo at the monthly rate, a bigger jump than a single extra client usually justifies. Business and Standard keep scaling the same way: more dashboards, more sources, a higher bill, with no separate per-user or per-destination charge layered on top. The AI Insights Pro add-on is the only extra line item outside the core tiers.
What users say in reviews
DashThis holds a 4.7-out-of-5 rating on G2, built on roughly 80 to 90 reviews depending on which search snapshot you read (G2’s own review page returned a 403 on direct fetch, so this comes from third-party search summaries rather than a direct read). Capterra shows a similar 4.5 out of 5 from 26 reviews, with ease of use and customer service as the categories scoring highest.
Two things come up repeatedly as praise, on G2: reviewers call the interface easy to hand off to a non-technical teammate, and they credit the support team with fast, specific responses rather than generic ticket replies.
Two complaints repeat just as often. G2 reviewers flag the fixed dashboard templates as limiting once a team wants a layout the built-in widgets don’t support, and a few specifically call out the “merge” widget as the only way to blend metrics from two sources into one number, thinner than what a dedicated BI tool offers. Reviewers on G2 and third-party pricing breakdowns also note that the dashboard-and-source pricing model can get expensive quickly for a growing agency, since a new client with several connected accounts can burn through a tier’s source allowance faster than expected.
Who should skip it
Skip DashThis if the team needs deep visual customization beyond pre-set templates, or if the reporting job is really a data-pipe problem: getting raw numbers into an existing Looker Studio or BI setup rather than building a new client-facing dashboard. For that job, read our marketing reporting connectors guide for tools priced around sources and destinations instead of dashboard count, or the Looker Studio connectors guide if Looker Studio is already the destination and DashThis’s own dashboard layer is redundant. A solo marketer running one or two dashboards should also weigh whether $54/mo (or $44 annually) is worth it against a cheaper, narrower connector before committing.
Pricing note: Four tiers, priced by dashboard count and the number of connected data sources, not by users. Individual runs $54/mo ($44 billed annually) for 3 dashboards and 15 sources. Professional is $164/mo ($139 annually) for 10 dashboards and 40 sources. Business is $324/mo ($279 annually) for 25 dashboards and 100 sources. Standard tops the public lineup at $499/mo ($429 annually) for 50-plus dashboards and 1,500-plus sources. Every tier includes unlimited users, white labeling, custom domains and the full integration list. A 14-day free trial with 10 dashboards needs no credit card. AI Insights is free at a basic level and $19/mo ($15 annually) for the Pro version.
Frequently asked questions
How much does DashThis cost?
Individual starts at $54/mo ($44 billed annually) for 3 dashboards and 15 data sources. Professional is $164/mo ($139 annually) for 10 dashboards and 40 sources. Business runs $324/mo ($279 annually) for 25 dashboards and 100 sources, and Standard tops out at $499/mo ($429 annually) for 50-plus dashboards and 1,500-plus sources. Users are unlimited on every tier, so price moves only with dashboard and source count.
Does DashThis have a free plan?
No permanent free plan. DashThis offers a 14-day free trial covering 10 dashboards, and no credit card is required to start it.
DashThis vs Supermetrics: which one do you need?
They solve different jobs. DashThis is a dashboard-and-reporting tool with its own templates, white labeling and PDF/PPT export built in, priced by dashboard and source count. Supermetrics is a connector that pipes data into Looker Studio, Sheets, Excel or a warehouse, priced by source, user and destination as separate line items, and it doesn't build the client-facing dashboard for you. An agency that already has a dashboard home (Looker Studio, a BI tool) and just needs the data pulled in is a better fit for the Supermetrics review. An agency that wants the dashboard, the white-label layer and the report delivery bundled together is a better fit for DashThis.
Does DashThis support TikTok Ads and other paid social platforms?
Yes. The integrations list includes TikTok Ads, Meta Ads, Instagram Ads, LinkedIn Ads and Pinterest Ads alongside Google Ads, Google Analytics 4 and Google Search Console, all available starting on the entry-level Individual plan.
Bottom line
A clean pick for agencies who want client dashboards and PDF/PPT reports without a per-seat tax, as long as the fixed-template look is acceptable and source counts stay inside the plan caps.
