Two Minute Reports review
A marketing data connector with hourly refresh on every tier, and a per-destination add-on fee
Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. It never changes our scores — how we test.
ToolsGavel verdict
A solid pick if hourly refresh matters more than connector breadth and the account only needs one report destination; the moment a team wants two destinations or more than a handful of client accounts, the add-on fees change the math fast.
Best for: Agencies that want hourly refresh and unlimited seats on the cheapest plan, and only need one report destination
What we liked
- Hourly refresh ships on Lite, the cheapest tier, instead of being locked behind a pricier plan like most rivals in this category
- Unlimited seats on every tier, so adding teammates to the account costs nothing extra
- G2 reviewers rate it 4.9 out of 5 and consistently praise setup speed and how fast data updates land
- Capterra reviewers give it 4.7 out of 5 with a Value for Money score of 4.8, and call out a responsive team shipping new features regularly
What to watch
- Only one destination is included per plan; wanting both Google Sheets and Looker Studio at once costs $41 a month extra on top of any tier
- Lite's 3-account cap is tight for an agency running more than a couple of client ad accounts, and extra accounts still cost $8 a month each on that tier
- 30+ connectors is a fraction of what Supermetrics or Windsor.ai list, so a team with a long tail of niche platforms will hit gaps
- No branded client-login portal, which one long-term user's independent review flagged as a dealbreaker for agencies selling premium retainers around client-facing access
How much does Two Minute Reports really cost?
| Starting price | $97/mo |
|---|---|
| Permanent free tier | No |
| Price last verified | October 11, 2026, against the live pricing page at twominutereports.com |
Two Minute Reports pulls ad and analytics data into Google Sheets, Looker Studio or its own dashboards, built for agencies that need a client report without standing up a warehouse first. I checked the live pricing page directly rather than the marketing copy, and the two numbers that decide the real monthly cost are the destination count and the account cap, not the connector list. The one thing worth knowing before picking a tier: the price buys one destination and a fixed account count per connector, and extending either gets expensive fast.
What you get on each plan
Three paid tiers, plus a 14-day trial that skips the card and no permanent free plan after it ends:
- Lite, $97/mo ($81/mo billed annually): 3 accounts per connector, one destination (Google Sheets or Looker Studio), unlimited seats
- Pro, $297/mo ($248/mo annually): 30 accounts per connector, same destination terms as Lite
- Business, $597/mo ($498/mo annually): 100 accounts per connector, same destination terms as Lite
Every tier shares the same 30+ connector list (Google Ads, Facebook Ads, GA4, Amazon Ads, Shopify, TikTok Ads, Reddit Ads, Bing Ads, among others) and the same refresh options: hourly, daily, weekly or monthly. That last point separates it from the rest of the category. Windsor.ai gates hourly refresh behind its Standard tier, Supermetrics behind Pro, and Coupler.io behind Pro as well. Two Minute Reports puts hourly refresh on its $97 entry plan. The vendor’s own homepage claims more than 4,000 agencies and brands use the product, a number that comes from the vendor, not an independent audit.
Where the bill grows
Two spots. Destinations come first: every plan includes exactly one, a choice between Google Sheets or Looker Studio. An agency that hands a client a spreadsheet and keeps its own Looker Studio dashboard on the same data pays $41/mo more to run both, on any tier.
Accounts come second. Lite’s 3-account cap is tight once an agency manages more than a couple of client accounts on one connector, and each extra account costs $8/mo on that tier, $7/mo on Pro, or $4/mo on Business. Run 10 Google Ads accounts on Lite and the bill is $97 plus seven extra accounts at $8 each, or $153 a month, before a second connector or a second destination enters the picture.
Support is the other line item worth planning around. One independent long-term user’s review of the product, after 14 months on it, reports email responses in the 12 to 24-hour range on non-urgent tickets rather than a guaranteed same-day SLA. That same review calls out one feature gap directly: no branded client-login portal, which matters to agencies that sell access to a client dashboard as part of a premium retainer.
What agencies say in reviews
Review volume is thin here: 13 ratings on G2 and 43 on Capterra as of this writing, small next to category veterans with years of accumulated reviews. Where ratings exist, they run high. G2 shows 4.9 out of 5. Capterra shows 4.7 out of 5 across those 43 reviews, 32 of them five stars, with a Value for Money score of 4.8 out of 5, an 8.8-out-of-10 likelihood to recommend, and 95% of reviewers rating the product positively.
Two patterns repeat across both platforms. G2 reviewers praise setup speed and how fast new data shows up after connecting an account; Capterra reviewers credit a team that ships new features often and keeps pricing competitive for what’s bundled in. On the complaint side, G2 reviewers point to limited customization once a report needs something outside the standard layout, plus a connector list smaller than the bigger names in the category. Capterra reviewers separately report data-loading errors, tables that fail to finish loading, and the same reporting-depth ceiling G2 reviewers mention.
Who should skip it
Skip it if the reporting stack leans on niche platforms outside the mainstream ad and ecommerce tools. The marketing reporting connectors guide lines Two Minute Reports up against Supermetrics, Windsor.ai and Coupler.io. Supermetrics and Windsor.ai each list 300+ native connectors, Coupler.io lists 400+, and this one lists 30+.
Skip it too if a branded, client-facing login portal matters to how the agency sells retainers, for the reason above, and nothing on the pricing or product pages suggests one is coming. For a Looker-Studio-only setup where connector breadth matters less than keeping the bill simple, the Looker Studio connectors guide rounds up options that never charge extra for a second destination, because they only ever offer the one.
What’s left: an agency with a short, common-platform source list that wants hourly numbers without paying for a top-tier plan to get them, that manages a handful of accounts per connector rather than dozens, and that only ever needs one place for the report to land.
Pricing note: Three tiers: Lite, Pro and Business, plus a 14-day free trial that needs no card. Lite runs $97/mo ($81/mo billed annually) for 3 accounts per connector, one destination (Google Sheets or Looker Studio) and unlimited seats. Pro is $297/mo ($248/mo annually) for 30 accounts per connector. Business is $597/mo ($498/mo annually) for 100 accounts per connector. Every tier gets hourly refresh, not just the top one. A second destination adds $41/mo on any tier, and extra accounts past the bundled limit cost $8/mo on Lite, $7/mo on Pro or $4/mo on Business.
Frequently asked questions
How much does Two Minute Reports cost?
Lite is $97/month ($81/month billed annually) for 3 accounts per connector and one destination. Pro runs $297/month ($248 annually) for 30 accounts per connector. Business is $597/month ($498 annually) for 100 accounts per connector. A second destination adds $41/month on any tier, and accounts past the bundled limit cost $8, $7 or $4 a month depending on the plan.
Does Two Minute Reports have a free plan?
No. There's a 14-day free trial that doesn't require a card, but once it ends the account needs a paid Lite, Pro or Business subscription. There's no permanent free tier like Coupler.io offers.
Does Two Minute Reports work with Looker Studio and Google Sheets?
Yes, both are supported as destinations, but each plan only includes one of them by default. Connecting both Google Sheets and Looker Studio to the same account costs an extra $41/month on top of any tier.
Two Minute Reports vs Supermetrics: which one do you need?
Supermetrics covers 300+ connectors against Two Minute Reports' 30+, so a team reporting across many niche platforms will hit fewer gaps on Supermetrics. Two Minute Reports wins on refresh speed at the entry tier: hourly refresh ships on its cheapest plan, where Supermetrics only unlocks hourly on its €499/mo Pro tier. Pick Two Minute Reports for a short, common-platform source list that needs to update fast on a budget; pick Supermetrics for breadth.
Two Minute Reports vs Coupler.io: which is cheaper?
Coupler.io is cheaper to start: its Starter tier is $32/month versus $97/month for Two Minute Reports' Lite, and Coupler.io also has a genuine permanent free plan. The Coupler.io review covers that free tier's 100-row cap and manual-only refresh, which is where Two Minute Reports pulls ahead: hourly refresh ships on Lite, while Coupler.io holds hourly back for its $259/mo Pro plan.
Bottom line
A solid pick if hourly refresh matters more than connector breadth and the account only needs one report destination; the moment a team wants two destinations or more than a handful of client accounts, the add-on fees change the math fast.
