Leadinfo review

What Leadinfo is for

Leadinfo watches your website traffic and matches the visiting company to a name, using IP and network data rather than a form fill. It’s a Netherlands-built platform, owned by team.blue, and it leans into that: GDPR compliance, EU data hosting and a partner network of thousands of European marketing and digital agencies. The pitch isn’t “get a name and phone number for every visitor.” It’s “know which companies are looking at your site, across every client or regional domain you run, from one login.”

That last part is the differentiator. Leadinfo lets you track multiple websites under a single account, with a separate dashboard and inbox per domain, so an agency running visitor ID for fifteen clients doesn’t need fifteen logins. It’s part of why the platform counts more than 3,000 partner agencies and, as of January 2026, why it bought Visitor Queue to extend that same pitch into North America.

Where it shines

Multi-site management earns its keep once you’re past a single website. You flip between client domains without re-authenticating, and each one keeps its own visitor feed and inbox, which is the workflow an agency needs instead of exporting spreadsheets from separate tools per account. The contact database behind the match is large (Leadinfo cites 300 million-plus decision-maker contacts) and the integration list runs deep: HubSpot, Salesforce, Pipedrive and Microsoft Dynamics all connect natively, plus Google and LinkedIn Ads for closing the loop on paid traffic.

The GDPR angle is more than marketing copy. If your buyers are in the EU, or your legal team asks vendors pointed questions about where visitor data lives, Leadinfo’s EU hosting and compliance-first design answers those questions before they get asked. Setup takes minutes, reviewers repeatedly call the interface easy to pick up, and the 4.3/5 rating across several hundred G2 reviews holds up as one of the stronger scores in the category, even trailing the category leader.

Where it frays

There’s no free plan, which puts Leadinfo behind cheaper company-level tools that let you prove value before paying anything. The Starter tier’s cap of 100 identified companies a month sounds generous until a site with real B2B traffic blows through it in the first two weeks, and the jump to Scale to fix that more than doubles the bill. Reviews also flag billing friction: notice-period rules that catch people off guard at cancellation time, and a few accounts describing charges that kept landing after they thought they’d cancelled. That’s not universal, but it shows up often enough to budget time for reading your contract terms before signing.

Then there’s the open question sitting on top of all of it. The Visitor Queue acquisition closed in January 2026, and Leadinfo’s public messaging so far is limited to “smooth transition,” with no published details on pricing parity, feature migration or account handling for former Visitor Queue customers in North America. If you were on Visitor Queue, or you’re a US buyer weighing Leadinfo because it now claims North American coverage, ask sales directly what that transition looks like before you sign anything longer than a month.

Who should buy it

Buy Leadinfo if you’re an agency running visitor ID across several client websites, or a B2B company selling into Europe where GDPR-first data handling is worth paying for. The multi-site account structure and the integration list justify the price for that specific use case.

Skip it if you’re a single US small-business site comparing company-level tools on cost: you’ll pay more here than at a flat-fee competitor for the same basic “who visited” answer, with no free tier to test the fit first. And if what you actually want is a named person’s email address to hand to a rep working a phone-first CRM like Close or CloudTalk, Leadinfo’s company-level match won’t get you there on its own. The full lineup, including tools built for that named-person use case, is in our visitor identification roundup.