Leadfeeder review
The veteran of company-level website visitor ID, built to feed straight into your CRM
Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. It never changes our scores — how we test.
ToolsGavel verdict
The most established name in company-level visitor ID, with the widest CRM reach in the category, held back by a steep price jump past the entry tier and an auto-renewal policy worth reading closely.
Best for: B2B sales and marketing teams that want anonymous website visits matched to a company and pushed straight into a CRM they already run
What we liked
- Decade-plus track record as the category's original company-level ID tool, with G2 and Capterra scores holding steady around 4.3/5 from 800+ and 200+ reviews
- Broadest CRM and integration reach in the category: native two-way sync with HubSpot, Salesforce and Pipedrive, plus Slack, Mailchimp, Marketo and 5,000+ apps through Zapier
- Free Lite plan covers 100 identified companies a month with unlimited seats, enough to test real traffic before paying anything
- Reviewers consistently rate setup and daily usability well; no drawn-out onboarding project required
What to watch
- Company-level only, even on the top Scale plan; it names the firm, not a person, unlike person-level tools such as VisualVisitor or RB2B
- Steep jump from the 79-euro Discover tier to the 369-euro Activate tier that unlocks the enrichment and intent data most buyers actually want
- Annual plans auto-renew, and cancelling requires 30 days' written notice before the renewal date, the single most repeated complaint across review sites
- IP-based matching misses remote workers and anyone browsing from a home ISP, so the company count always undercounts real traffic
How much does Leadfeeder really cost?
| Starting price | €79/mo |
|---|---|
| Permanent free tier | Yes |
| Price last verified | July 24, 2026, against the live pricing page at leadfeeder.com |
What Leadfeeder is for
Leadfeeder started in Finland in 2012 as one of the first tools built purely to unmask anonymous B2B website traffic: match an IP address to the company behind it, show which pages that company looked at, and hand the account to sales before the visit goes cold. Echobot bought the company in 2022, the combined business renamed itself Dealfront in 2023, and after two years of customers still calling it “Leadfeeder” in every support ticket, the name reverted across the whole product line in March 2026. What sits underneath the rebrand stayed the same: company-level identification, wired into whatever CRM or outreach tool you already run.
Where it shines
Reach and track record. The integration list runs to native two-way sync with HubSpot, Salesforce and Pipedrive, plus Slack alerts, Mailchimp, Marketo, and over 5,000 apps through Zapier, wider than anything else in this category. Reviewers back that up: a 4.3/5 average holds steady on both G2 (800+ reviews) and Capterra (200+), with particularly strong marks for setup speed and day-to-day usability. The Lite plan is a genuine free tier rather than a five-minute trial: 100 identified companies a month, unlimited seats, seven days of history, enough to judge whether your traffic is worth paying to unmask before committing a card.
Where it frays
The tool shows a company, not a person. Even on the top Scale plan, you get a firm name, page views and intent signals, not a contact to call, which is the entire pitch of newer entrants like RB2B or VisualVisitor. Pricing also has a cliff in the middle: Discover starts at a reasonable 79 euros a month, but the enrichment and intent scoring most teams sign up for don’t appear until Activate, priced at 369 euros a month, better than four times the entry rate. The most repeated complaint in reviews isn’t about the product itself; it’s the contract. Annual plans auto-renew, and Leadfeeder requires 30 days’ written notice before the renewal date to cancel, a policy that has caught more than one customer off guard mid-invoice. And because matching runs on IP address, remote workers and anyone on a home ISP never show up, so the company count understates real traffic by design.
Who should buy it
Buy Leadfeeder if your CRM is already built around HubSpot, Salesforce or Pipedrive and you want company-level visits flowing in with minimal setup, from a vendor that has run this exact workflow for over a decade. Put a calendar reminder 30 days ahead of renewal, and budget for Activate rather than Discover if enrichment is the reason you’re buying. If what you actually need is a name to call, pair company-level alerts with a phone-first CRM like Close for the outreach side, or look at a person-level tool instead; the full lineup and how each one compares on identification depth sits in our visitor identification roundup.
Pricing note: Lite is free forever for up to 100 identified companies a month, unlimited users, seven days of history. Paid plans are billed annually for the listed rate (about 40% more month to month): Discover starts at 79 euros a month with company reveal, real-time alerts and CRM push; Activate, the plan most teams actually need, starts at 369 euros a month and adds verified contact enrichment, intent-signal filtering and AI prospect lists; Scale runs 599 euros a month with a dedicated customer success manager and automatic CRM enrichment. Enterprise pricing is custom. Size the plan around whether you need enrichment, not just the entry number.
Frequently asked questions
Does Leadfeeder identify a person or just a company?
Just a company. Leadfeeder matches an anonymous website session to the visiting business through IP and pattern matching, then shows which pages that company viewed. For a name and email tied to a visit, you'd need a person-level tool such as VisualVisitor or RB2B instead.
Is Leadfeeder the same product as Dealfront?
Yes. Leadfeeder merged with Echobot in 2022, and the combined business rebranded as Dealfront in 2023. That decision reversed in 2025, and every product switched back to the Leadfeeder name on March 24, 2026. Accounts, data and contracts carried over regardless of which name you signed up under.
How much does Leadfeeder cost?
Lite is free for up to 100 identified companies a month with unlimited users. Paid plans start with Discover at 79 euros a month billed annually, jump to Activate at 369 euros a month for contact enrichment and intent data, then Scale at 599 euros a month with a dedicated account manager. Enterprise pricing is custom for higher volume.
Bottom line
The most established name in company-level visitor ID, with the widest CRM reach in the category, held back by a steep price jump past the entry tier and an auto-renewal policy worth reading closely.
Alternatives in Sales Calls & CRM
Consent-based visitor identification that names the person behind an anonymous visit
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Cold email sending infrastructure with warmup, unlimited accounts and a B2B lead database