RB2B review

What RB2B is for

RB2B watches your website traffic, tries to match anonymous visitors to an actual person, and drops that match into Slack or Teams close to real time — name, title, company, LinkedIn profile, whichever fields your plan unlocks. Adam Robinson built it after bootstrapping Retention.com’s ecommerce identity-resolution business to eight figures, then pointed the same matching technology at B2B: skip the dashboard, skip the CRM lag, tell a rep the moment someone from a target account is on the pricing page.

Where it shines

Cost of entry. Starter runs $79 a month for 300 monthly resolutions with LinkedIn profile links, a fraction of what VisualVisitor or Warmly charge for comparable person-level depth once you’re past their free tiers. Setup matches the price: connect the site, connect Slack, and alerts start flowing the same day, no developer needed. It also carries more G2 reviews than any other tool in this category, around 280 at 4.5 out of 5, which gives you an actual body of user feedback to check rather than a handful of testimonials on the vendor’s own site. Pro adds Hot Pages and exclusion rules, useful for filtering out your own team, competitors doing recon, and the bot traffic every site collects.

Where it frays

Three things bite in practice. First, the January 2026 change: the free plan used to hand you a name, and now it only hands you a company, which pushes anyone who actually wants person-level data straight to a paid tier. Second, match rate. Even on Pro+, RB2B’s own numbers put person-level coverage around 35-45% of US traffic, and it returns nothing for EU visitors — if your buyers sit outside the US, budget for a tool built to cover them instead. Third, integrations. The Slack alert is instant, but pushing that match into HubSpot, Salesforce or Apollo requires Pro at $149 a month; Starter buyers get a name in a chat channel and have to move it manually from there.

One more thing worth flagging before you roll this out to a whole sales floor: RB2B identifies visitors through LinkedIn-linked identity graphs, the same broad category of tracking technology that’s drawn a wave of state wiretap-style lawsuits against websites in the US over the past two years. That doesn’t make RB2B illegal to use, but it does mean the category sits in a legally active space. Read the data services agreement and loop in counsel before you point it at a site with meaningful traffic, particularly if you’re in a regulated industry.

Who should buy it

Buy RB2B if you run a small US-focused sales team, want the cheapest path to a name and a LinkedIn link behind a website visit, and are fine with catching under half of that traffic at the person level. Pair it with a calling-first CRM like Close so a fresh match turns into a same-day dial instead of sitting in a Slack channel nobody works. Skip it if your buyers are mostly outside the US, if you need the match to land automatically in Salesforce without a Pro-tier upgrade, or if a higher match rate matters more to you than the lowest sticker price — the full field is ranked in our visitor identification comparison.