Landbot review
No-code conversational bots for web and WhatsApp
Our verdict
One of the best visual bot builders for lead capture and WhatsApp — delightful to build in, as long as you model the messaging costs up front.
Best for: Marketing and support teams building visual chat flows without developers
Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. It never changes our scores — how we test.
What we liked
- Genuinely enjoyable drag-and-drop flow builder
- Strong WhatsApp and multi-channel support
- Logic, integrations and webhooks without code
- Free tier to learn the product properly
What to watch
- Rich-media web widget is less minimal than some rivals
- Messaging-channel pricing gets complex fast
- Very advanced logic still bumps into no-code ceilings
What Landbot is for
Landbot builds conversational experiences — lead-capture flows, quizzes, support bots — through a visual, block-based canvas, then deploys them to a website widget or messaging channels like WhatsApp. It targets marketing and support teams who want to design conversations themselves, no developer required.
Where it shines
The builder. Landbot’s drag-and-drop canvas is one of the more genuinely pleasant no-code tools to work in: branching logic, integrations and webhooks are approachable, and building a working lead-gen flow is quick and even fun. WhatsApp and multi-channel support are a real strength for teams whose audience lives in messaging apps.
Where it frays
Messaging economics. Per-conversation charges on channels like WhatsApp make pricing genuinely fiddly to forecast — model your channel mix and volume before committing. The web widget leans rich and branded rather than minimal, and while the no-code logic is powerful, the most elaborate automations still meet a ceiling.
Who should buy it
Buy it if you want to design chat flows visually for lead capture or support, especially across WhatsApp and web. Start on the free tier to learn it, then price the paid plan against your real conversation volume rather than the headline figure.
Pricing note: Permanent free Sandbox plan (~100 chats/mo, 1 seat). Paid tiers start at Starter $45/mo ($36/mo billed annually), then Pro, WhatsApp Pro and Business. Messaging channels bill per conversation (about €0.05 plus Meta's WhatsApp fee), so model your channel mix and monthly volume, not the headline price.
Frequently asked questions
What makes Landbot different from other chatbot tools?
Its block-based visual builder is among the most intuitive for designing branching conversations without code, with particularly strong support for WhatsApp and other messaging channels.
Can Landbot do WhatsApp automation?
Yes — WhatsApp is a core strength. Note that messaging channels bill per conversation on top of your plan, so model expected volume when budgeting.
Is there a free version of Landbot?
There is a free tier suitable for learning the builder and running basic bots. Advanced channels, more seats and higher volume require paid plans.
Bottom line
One of the best visual bot builders for lead capture and WhatsApp — delightful to build in, as long as you model the messaging costs up front.
