Tella review
Screen recording with AI auto-editing baked into every paid tier, but no permanent free plan
Unpaid review. We currently earn nothing if you sign up for Tella — links here go straight to the vendor. We review it anyway because it's the honest answer, and scores never depend on commissions — how we test.
ToolsGavel verdict
Tella's AI auto-editing, filler-word removal and auto-zoom built into the recording flow, costs $13/user/mo billed annually, one of the cheapest per-seat prices in this guide with no seat minimum (Scribe Pro Team matches it but requires five seats, and Cap's open-source Pro tier now undercuts it at $8.16/user/mo billed annually), and the 106-language transcription and no-card trial make it an easy tool to test. The catch is confidence, not features: there's no permanent free plan, Trustpilot's 2.6-out-of-5 score from 15 reviews is the roughest in the category even if the sample is thin, and no G2 score could be confirmed to check it against.
Best for: Teams that want filler-word removal and auto-zoom handled automatically during recording, and can live with a 7-day trial instead of a permanent free plan and a rough, small third-party review base
What we liked
- AI auto-editing, filler-word and silence removal plus auto-zoom, runs during recording on every paid tier, cutting out the separate editing pass that Scribe and Guidde still require (tella.com/pricing, Product Hunt, 2026-11-01)
- The 7-day trial runs at full Pro feature depth with no credit card, so AI editing and branding are testable before anyone pays, even though trial clips drop to a 2-hour cap and HD 30fps export instead of the paid 6-hour, 4K/60fps limits (tella.com/help, 2026-11-01)
- At $13/user/mo billed annually, Pro matches Scribe Pro Team's $13 seat rate without its five-seat minimum, sits below Guidde Pro's $19 annual rate, and comes in well below Clueso Solo's $40/mo and Supademo Scale's $38/mo (tella.com/pricing, cross-checked, 2026-11-01)
- 106-language transcription ships from the entry paid tier, a broader language list than most of the other tools in this guide state outright (tella.com/pricing, 2026-11-01)
What to watch
- There's no permanent free plan, only the 7-day trial above, a real gap against Guidde's 25 free videos a month, Clueso's 10 free minutes a month and Supademo's 5 permanent free demos (tella.com/pricing, 2026-11-01)
- Tella's only review base with real volume, Trustpilot, scores it 2.6 out of 5 from just 15 reviews. That's a small sample, but the complaints are concrete and recent-sounding rather than generic: an editor that lags and desyncs during edits, a 30-minute recording that reportedly took 3-4 hours to process, and support tickets marked 'resolved' with no reply (Trustpilot, 2026-11-01)
- No usable G2 score could be confirmed. A direct fetch of the product's G2 page returned a 403, and search results disagree on whether Tella has one review or a small 4.8-star base, so this review doesn't cite a G2 number at all, removing the strongest cross-check available for the other tools in this guide (attempted g2.com fetch, WebSearch synthesis only, 2026-11-01)
- A single export caps at 5 minutes on both Pro and Premium, so a longer walkthrough needs splitting into multiple clips or an Enterprise conversation; Enterprise has no stated export cap (tella.com/pricing, 2026-11-01)
How much does Tella really cost?
| Starting price | $13/user/mo billed annually, Pro plan |
|---|---|
| Permanent free tier | No |
| Price last verified | November 1, 2026, against the live pricing page at tella.com |
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Tella is a browser- and desktop-based screen recorder for Mac and Windows, built around an AI editing layer that runs during recording rather than after it: filler words and silences get stripped automatically, and the cursor gets auto-zoomed on clicks, so a raw take often needs no separate edit pass before sharing. The company, Tella HQ Inc. of San Francisco, rebranded off its old tella.tv domain to tella.com in 2026, and the old address now redirects. Pricing starts at $13 a user a month billed annually, with no permanent free plan, only a 7-day trial. Trustpilot’s only meaningfully sized review base rates it 2.6 out of 5 from 15 reviews as of November 2026, the roughest score of any tool in this comparison set, even though Product Hunt and the Chrome Web Store both paint a far friendlier picture.
What Tella is for
Point Tella at a workflow and it records the screen, then runs the AI Agent editing pass automatically: filler words and dead air get cut, and the view auto-zooms on cursor movement and clicks, without opening a separate timeline editor. Multiple clips can be recorded and combined within a single session, cloud hosting and a shareable link come built in, and transcription covers 106 languages from the entry paid tier. Tella positions itself as a Loom alternative directly, and reviewers on both Product Hunt and Trustpilot describe switching over specifically for a cleaner, faster workflow than Loom, OBS or Camtasia.
What you get on each plan
| Plan | Billed annually (per user) | Non-annual rate (third-party estimate) | AI credits/user/mo | Key limits |
|---|---|---|---|---|
| Trial | Free for 7 days, no card | — | Pro-level during trial | 2-hour clip cap, HD 30fps export (vs. 6-hour/4K60 on paid) |
| Pro | $13/mo ($156/yr) | ~$26/mo | 4,500 | Unlimited videos, 4K/60fps export, 6-hr clip cap, 5-min export cap, team collaboration |
| Premium | $19/mo ($228/yr) | ~$38/mo | 9,000 | Everything in Pro, plus custom branding, custom domain, white-labeling, advanced analytics |
| Enterprise | Custom | Custom | Custom | SSO/SCIM, dedicated Slack channel, personalized onboarding, volume discounts, SOC 2 Type II report |
The non-annual column is an estimate, not a confirmed sticker price. Tella’s pricing page toggles between monthly and annual views with a “50% off” annual badge, and it didn’t render the same monthly figure consistently across repeated direct checks. Two independent third-party breakdowns both land on $26/user/mo for Pro and $38/user/mo for Premium, which lines up exactly with a 50% annual discount off the confirmed $13/$19 annual rates, so treat $26 and $38 as a close estimate rather than a page-confirmed number.
The trial, and the free-plan gap
There’s no permanent free tier, and that’s a real structural difference from the rest of this category: Guidde gives 25 free videos a month, Clueso gives 10 free minutes of video, and Supademo gives 5 permanent free demos, all with no card required. Tella’s substitute is a 7-day trial, also with no card, running at full Pro feature depth with two catches: trial clips cap at 2 hours instead of Pro’s 6, and export quality drops to HD 30fps instead of 4K/60fps. The trial ends automatically with no charge, and it can be extended once for another 7 days, or restarted fresh after it expires.
AI credits are the other meter to watch. They track usage of the AI Agent editing feature and Auto Capture, not raw recording time, and unused credits reset every month rather than rolling over. Paid top-ups run $25 to $2,250 and never expire, which helps for a one-off heavy month, but nothing in Tella’s pricing page or help documentation says what happens, or what it costs, if the monthly allowance runs out before the cycle ends.
What users say in reviews
Trustpilot is the roughest number here: 2.6 out of 5 from 15 reviews, a thin sample, but the complaints inside it aren’t vague. One reviewer described the editor as “completely unusable… constantly jumping around, lagging,” another reported a 30-minute recording that took 3 to 4 hours to process, and a third said support tickets got marked resolved with no actual reply. Cancellation adds friction on top: it requires 30 days’ advance notice by email, which at least one reviewer called unnecessarily complicated.
Product Hunt tells a different story at 4.8 out of 5 from 38 reviews, and the
Chrome Web Store extension sits at 4.8 out of 5 from 68 reviews, but both skew toward people who just installed the product rather than paying customers who’ve hit a billing or support snag. One Product Hunt reviewer specifically praised support responsiveness, which directly contradicts the Trustpilot complaints above; the likeliest explanation is two different populations, smooth first-week cases versus escalated billing or technical tickets, rather than one group changing its mind.
Capterra shows 4.5 out of 5, but from only 2 reviews, far too thin to treat as a settled score, and no usable
G2 rating could be confirmed at all: a direct fetch returned a 403, and search snippets disagree on whether Tella has one G2 review or a small base near 4.8.
Who should skip it
Tella is a weak fit for anyone who wants to try a product for free before deciding, since the 7-day trial is the only option and it auto-converts into a decision point fast. It’s also not the right pick for a long-form walkthrough that won’t fit in a single 5-minute export on Pro or Premium; that either means splitting the recording into multiple clips or starting an Enterprise conversation. Anyone weighing review confidence heavily should know that Tella’s strongest third-party signal, Trustpilot, is both small and negative, with no G2 score available to check it against the way Clueso (4.8/5, 128 reviews) or Guidde (4.8/5) can be. For a permanent free plan instead of a trial, compare Guidde or Supademo first, or Scribe if a written guide fits the job better than video. The full field, including where Tella’s AI auto-editing stacks up against the rest, is in Best AI Tools for Product Demos and How-To Videos.
Pricing note: Tella has no permanent free plan, only a 7-day trial of the Pro tier with no credit card required. Pro runs $13 per user a month billed annually ($156/yr); third-party pricing breakdowns and the page's own "50% off" annual badge put the non-annual monthly rate around $26/user/mo, though Tella's own JS-toggled pricing page didn't render that figure consistently on a direct check, so treat $26 as an estimate rather than a confirmed sticker price. Pro includes 4,500 AI credits per user a month, unlimited videos, 4K/60fps export, a 6-hour maximum clip length and team collaboration, though a single export still caps at 5 minutes and Tella's own branding stays on shared pages. Premium runs $19 per user a month billed annually ($228/yr), with the same estimate-not-confirmed caveat putting the non-annual rate around $38/user/mo, and adds custom branding, a custom domain, white-labeling and advanced analytics, plus double the AI credits at 9,000 per user a month. Enterprise is custom-priced and adds SSO/SCIM, a dedicated Slack channel, personalized onboarding, volume discounts and a SOC 2 Type II report. AI credits meter the AI Agent editing feature (auto-removal of filler words and silences, auto-zoom) and Auto Capture; unused credits expire at month end, and paid top-ups from $25 to $2,250 never expire. What happens once a month's credits run out mid-cycle isn't stated anywhere on the pricing page. Verified against tella.com/pricing on 2026-11-01, cross-checked against trainn.co and docsie.io third-party breakdowns.
Frequently asked questions
How much does Tella cost?
Tella has no permanent free plan, only a 7-day trial of the Pro tier, no credit card required. Pro costs $13 a user a month billed annually ($156/yr); the non-annual monthly rate works out to around $26 a user based on third-party pricing breakdowns and the page's own 50%-off annual badge, though Tella's own pricing page didn't render that figure consistently on a direct check. Premium costs $19 a user a month billed annually ($228/yr, around $38 non-annual by the same estimate) and adds custom branding, a custom domain and white-labeling. Enterprise is custom-priced.
Does Tella have a free plan?
No. Tella offers a 7-day trial instead, at full Pro feature depth and with no credit card required, but there's no permanent free tier the way Guidde, Clueso and Supademo each have one in this category. Trial clips are capped at 2 hours instead of the paid 6-hour limit and export at HD 30fps instead of 4K/60fps. The trial can be self-extended once for 7 more days, or restarted fresh after it expires.
What do Tella's AI credits actually meter?
AI credits meter the AI Agent editing feature, the part that auto-removes filler words and silences and auto-zooms on cursor clicks, plus Auto Capture. Pro includes 4,500 credits a user a month and Premium includes 9,000; unused credits expire at the end of the month, and paid top-ups from $25 to $2,250 never expire. Tella doesn't state anywhere what happens, or what it costs, if a month's credits run out before the cycle ends.
Is Tella's 2.6-star Trustpilot score a dealbreaker?
It's the lowest third-party score of any tool in this guide, but the sample is only 15 reviews, too small to call a settled pattern on its own. What makes it worth taking seriously anyway is that the complaints are specific rather than generic: editor lag and desync during edits, a 30-minute recording that reportedly took 3-4 hours to process, and support tickets marked resolved without an actual reply. Product Hunt (4.8/5, 38 reviews) and the Chrome Web Store (4.8/5, 68 reviews) tell a much more positive story, but both skew toward people who just installed the product rather than paying customers who hit a billing or support problem.
What's the best Tella alternative?
It depends on what's missing. If a permanent free plan matters more than built-in AI editing, Guidde gives 25 free videos a month with no card, or Supademo gives 5 permanent free demos in a clickable format instead of a video. If what's needed is a written guide instead of video at all, Scribe captures a workflow as a step-by-step doc with screenshots. If one recording needs to produce both a video and an article, Clueso does that from a permanent free tier. See the full lineup in Best AI Tools for Product Demos and How-To Videos.
Bottom line
Tella's AI auto-editing, filler-word removal and auto-zoom built into the recording flow, costs $13/user/mo billed annually, one of the cheapest per-seat prices in this guide with no seat minimum (Scribe Pro Team matches it but requires five seats, and Cap's open-source Pro tier now undercuts it at $8.16/user/mo billed annually), and the 106-language transcription and no-card trial make it an easy tool to test. The catch is confidence, not features: there's no permanent free plan, Trustpilot's 2.6-out-of-5 score from 15 reviews is the roughest in the category even if the sample is thin, and no G2 score could be confirmed to check it against.
Alternatives in Product Demo & How-To Video Tools
Open-source screen recorder with the cheapest unlimited-cloud paid tier in its category, and no confirmed third-party star rating
AI product videos and docs from a single screen recording
AI product videos and documentation from one screen recording