Popupsmart review
Gamified popups and a real free plan for ecommerce, billed by pageviews with overage that auto-bills by default instead of pausing
Unpaid review. We currently earn nothing if you sign up for Popupsmart — links here go straight to the vendor. We review it anyway because it's the honest answer, and scores never depend on commissions — how we test.
ToolsGavel verdict
Popupsmart's free plan is real, its gamified popups and 500+ templates aren't held back for paid tiers, and it's the only tool in this comparison with a published policy of keeping campaigns running through a traffic spike (auto-billed overage) instead of pausing them. The trade-off is that same auto-extend default: it bills metered overage unless a store turns it off, the opposite risk from a hard pause, and Trustpilot's repeated cancellation-friction complaints are worth reading before handing over a card. Check the billing settings page on day one, and confirm which price ladder applies before signing up through Shopify.
Best for: Ecommerce stores that want gamified popups to keep running through a traffic spike rather than pause, and who will check the billing settings page on day one to decide whether to keep auto-extend on
What we liked
- Free plan never expires and needs no credit card per third-party sources: 5,000 pageviews, 1 website, 1 live popup and 100 emails a month (popupsmart.com/pricing)
- Gamified popups, spin-the-wheel and scratch-card styles, are included even on the Free plan, and 500+ templates are claimed across the lower tiers, unlike builders that gate formats behind a paid plan (popupsmart.com/pricing; apps.shopify.com/popupsmart)
- Hitting the pageview cap doesn't instantly stop a live campaign the way a hard pause does elsewhere in the category: paid plans auto-extend and bill metered overage by default, so popups keep running through a traffic spike (popupsmart.com/help/account/how-billing-works)
- Review scores on G2 (4.5 out of 5, 141 reviews), Capterra (4.5 out of 5, 46 reviews) and the Shopify App Store (4.6 out of 5, 49 reviews) are solid and specific, with template variety and ease of use cited repeatedly (G2; Capterra; Shopify App Store)
What to watch
- That same auto-extend default cuts the other way: a store that doesn't know to turn it off in account settings gets billed $10 per extra 10,000 pageviews, capped at $99 per block, instead of simply pausing, the opposite default from Poptin and OptiMonk (popupsmart.com/help/account/how-billing-works)
- Trustpilot's cancellation complaints are specific and repeated: two separate reviewers describe a forced support-email cancellation flow with no self-serve unsubscribe button, one reporting eight months of being billed after first asking to cancel (Trustpilot)
- Main-site pricing and the Shopify App Store run two different ladders in two different currencies, $39-$159/mo on the main site versus 16.99-61.70 euros/mo on Shopify, so "Popupsmart's price" depends entirely on which page a buyer lands on (popupsmart.com/pricing; apps.shopify.com/popupsmart)
- Trustpilot's sample is thin at 42 reviews, and its 4.2 score and 17% one-star share lag well behind the 4.5-4.6 the same company earns on G2, Capterra and Shopify, a gap G2 reviewers tie partly to pricing that feels "on the higher side" for anyone managing multiple sites (Trustpilot; G2)
How much does Popupsmart really cost?
| Starting price | $39/mo |
|---|---|
| Permanent free tier | Yes |
| Price last verified | October 31, 2026, against the live pricing page at popupsmart.com |
Price watch
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Popupsmart builds popups, gamified widgets and email-capture campaigns for ecommerce stores and marketers who want a free-to-start builder with a wide template library. Pricing runs free up to 5,000 monthly pageviews, then from $39 to $159-plus a month depending on tier and billing, metered by pageviews plus a separate email-send quota, with a lower-priced euro ladder if you sign up through the Shopify App Store instead. Company registries place Popupsmart’s base in Newark, Delaware, with an operating team in Ankara, Turkey; neither detail is confirmed on a Popupsmart-owned page. Trustpilot rates it 4.2 out of 5 from 42 reviews as of October 2026.
What Popupsmart is for
Popupsmart’s builder leans on gamified formats, spin-the-wheel and scratch-card-style popups, included even on the Free plan rather than gated behind a paid tier, alongside more than 500 claimed templates. Targeting covers exit-intent, scroll depth, time-delay, click, geo-location, device, behavioral/traffic-source rules and AdBlock detection. A/B testing is gated to the Advanced plan and up, a real gap next to OptiMonk, which includes A/B testing on every tier including Free. There’s no native email or SMS sending; more than 20 integrations cover Klaviyo, Mailchimp and HubSpot, with Zapier and Make filling in the rest. The Shopify app, “Popupsmart: Email & SMS Popup,” installs natively but runs its own separate price ladder, covered below.
What you get on each plan
| Plan | Monthly | Annual (per mo) | Pageviews/mo | Emails/mo | Websites |
|---|---|---|---|---|---|
| Free | $0 | $0 | 5,000 | 100 | 1 |
| Basic | $39 | ~$32.5 | 50,000 | 1,000 | 3 |
| Advanced | $69 | ~$57.5 | 100,000 | 3,000 | 5 |
| Pro | $99 | ~$82.5 | 250,000 | 5,000 | 7 |
| Expert | $159 | ~$132.5 | 500,000 | 10,000 | Unlimited |
Every paid tier carries unlimited live popups; only Free caps that at 1. The site markets a flat 20% annual discount, but the actual numbers across all four paid tiers land closer to 16.7% off, worth confirming at checkout rather than assuming the advertised figure. Sign up through the Shopify App Store instead of the main site, and the ladder changes entirely: Starter runs 16.99 euros/mo, Basic 34.88 euros/mo and Advanced 61.70 euros/mo, a separate price structure in a separate currency, not a conversion of the USD numbers above. Popupsmart’s refund policy offers a 100% money-back guarantee within 7 days of a monthly subscription or 15 days of an annual one.
What happens at the pageview limit
This is where Popupsmart breaks from the rest of the category. Auto-extend is on by default on every paid plan: cross the pageview limit, and popups keep running while the account gets billed $10 for every additional 10,000 pageviews, capped at $99 per block up to 250,000 extra pageviews, with further $99 increments beyond that. Email overage works the same way at $5 per extra 500 sends. That’s the opposite default from Poptin and OptiMonk, both of which pause campaigns at the cap rather than bill more. A store can switch auto-extend off manually in billing settings, which flips the behavior to a pause instead of a charge, and Popupsmart builds in one safety valve of its own: if an annual-plan account racks up unpaid overage for two consecutive months, auto-extend gets disabled automatically going forward. The Free plan has no auto-extend option since there’s no billing on file; presumed behavior is a pause at 5,000 pageviews, though that isn’t confirmed on an owned page.
What users say in reviews
Popupsmart’s scores split by platform. 
Trustpilot shows 4.2 out of 5 from 42 reviews, 78% five-star and 17% one-star with almost nothing in between. 
G2 shows 4.5 out of 5 from 141 reviews, 
Capterra shows 4.5 out of 5 from 46 reviews, and the 
Shopify App Store shows 4.6 out of 5 from 49 reviews, 90% five-star. That’s a similar divergence pattern to OptiMonk, whose Trustpilot score (4.2) also sits well below its Shopify score (4.8).
The Trustpilot one-star cluster centers on cancellation, not the product itself: one reviewer describes being “forced to send an entire email… explain why you want to cancel” with no self-serve unsubscribe button, and asks plainly for “a simple unsubscribe button” instead. Another reports eight months of continued billing after first requesting to cancel, because a follow-up question about the cancellation reason went unanswered. A third flags basic editor gaps, calling out the inability to edit line height in the visual editor. Search-sourced G2 themes add a pricing complaint, calling costs “on the higher side… especially for those managing multiple websites,” alongside bugs mentioned in 11 of 141 reviews and slow support in 3 of 141, a small share against the platform’s overall 4.5 score.
Who should skip it
Popupsmart is a weak fit for a store that wants A/B testing from day one: that feature sits behind the Advanced plan and up here, while OptiMonk includes it on every tier including Free. It’s also a poor match for anyone who wants a hard pause rather than a bill if traffic spikes unexpectedly, since auto-extend billing is the default here and has to be switched off manually in account settings, a step easy to miss until the first overage charge shows up. And given the repeated Trustpilot complaints about a forced support-ticket cancellation flow, anyone signing up should know that walking away later likely means an email exchange, not a one-click unsubscribe. Popupsmart earns its place for a store that wants gamified popups on a real free plan and is comfortable checking the billing settings page before traffic ramps up; for a side-by-side against Poptin, OptiMonk and ConvertFlow, see the Best Popup and CRO Tools for Ecommerce guide.
Pricing note: Popupsmart has five tiers on its main pricing page, billed by pageviews plus a separate email-send quota. Free is $0 forever: 5,000 pageviews, 100 emails, 1 website and 1 live popup. Basic runs $39/mo billed monthly or about $32.5/mo billed annually (roughly $390/yr) for 50,000 pageviews, 1,000 emails and 3 websites. Advanced runs $69/mo monthly or about $57.5/mo annually (roughly $690/yr) for 100,000 pageviews, 3,000 emails and 5 websites. Pro runs $99/mo monthly or about $82.5/mo annually (roughly $990/yr) for 250,000 pageviews, 5,000 emails and 7 websites. Expert runs $159/mo monthly or about $132.5/mo annually (roughly $1,590/yr) for 500,000 pageviews, 10,000 emails and unlimited websites, all tiers above Free carrying unlimited live popups. The site advertises a 20% annual discount, but the live numbers across all four paid tiers compute to roughly 16.7% off, not 20%, so confirm the exact annual total at checkout. The Shopify App Store runs a separate, lower price ladder in EUR, not the same figures converted: Starter 16.99 euros/mo, Basic 34.88 euros/mo, Advanced 61.70 euros/mo, a different ladder entirely depending on which page a buyer signs up through.
Frequently asked questions
How much does Popupsmart cost?
On the main pricing page, Free is $0 forever for 5,000 pageviews, 100 emails, 1 website and 1 live popup. Basic runs $39/mo billed monthly, or about $32.5/mo billed annually, for 50,000 pageviews and 3 websites. Advanced runs $69/mo monthly (about $57.5/mo annually) for 100,000 pageviews and 5 websites. Pro runs $99/mo monthly (about $82.5/mo annually) for 250,000 pageviews and 7 websites. Expert runs $159/mo monthly (about $132.5/mo annually) for 500,000 pageviews and unlimited websites. The site markets a 20% annual discount, but the live numbers compute closer to 16.7% off, so verify the exact annual total at checkout. The Shopify App Store runs an entirely separate ladder in euros: Starter 16.99/mo, Basic 34.88/mo, Advanced 61.70/mo, not a currency conversion of the main-site numbers.
Does Popupsmart have a free plan?
Yes, per Popupsmart's pricing page and corroborating third-party sources: $0 forever, no credit card required, for 5,000 pageviews, 1 website, 1 live popup and 100 emails a month. Gamified popups like the spin-the-wheel format are included on Free, not gated to a paid tier. There's no separate time-boxed trial; Free functions as the de facto trial, the same model Poptin and OptiMonk use.
What happens if I go over my Popupsmart pageview limit?
On a paid plan, auto-extend is on by default: popups keep running past the limit, and the account gets billed $10 for every additional 10,000 pageviews, capped at $99 per overage block up to 250,000 extra pageviews. A user can manually switch auto-extend off in billing settings, and in that case popups pause at the limit instead of incurring a charge. Email overage works the same way at $5 per extra 500 emails. If an annual-plan account racks up unpaid overage for two consecutive months, Popupsmart automatically turns auto-extend off going forward, which stops the charges but also means popups will then pause at the cap instead.
Is Popupsmart's Shopify app priced the same as the main site?
No, and this trips people up. The main pricing page quotes USD tiers from $39 to $159 a month. The Shopify App Store listing runs a separate, lower ladder in euros: Starter at 16.99 euros/mo, Basic at 34.88 euros/mo, and Advanced at 61.70 euros/mo. These aren't the same numbers converted to a different currency; they're a distinct price structure depending on which page you sign up through, so check the Shopify listing directly before assuming the main-site price applies.
How do I cancel a Popupsmart subscription?
Per repeated Trustpilot complaints, cancellation isn't self-serve: at least two reviewers describe a process that requires emailing support, explaining the reason for leaving, and waiting for a reply confirming the cancellation, with no unsubscribe button in the account settings. One reviewer reported being billed for eight months after initially requesting to cancel because they didn't respond to a follow-up question about their reason. Popupsmart does offer a refund policy on top of this: a 100% money-back guarantee within 7 days for monthly subscriptions and 15 days for annual ones, per the pricing page, but getting there appears to require the same support-ticket process.
Bottom line
Popupsmart's free plan is real, its gamified popups and 500+ templates aren't held back for paid tiers, and it's the only tool in this comparison with a published policy of keeping campaigns running through a traffic spike (auto-billed overage) instead of pausing them. The trade-off is that same auto-extend default: it bills metered overage unless a store turns it off, the opposite risk from a hard pause, and Trustpilot's repeated cancellation-friction complaints are worth reading before handing over a card. Check the billing settings page on day one, and confirm which price ladder applies before signing up through Shopify.
Alternatives in Popup & CRO Tools
Popup and form builder with a separate email-automation ladder, priced by unique visitors instead of pageviews
AI-built popups and on-site messaging for ecommerce, priced by pageviews
No-code landing pages, popups and quizzes for on-site conversion