ConvertFlow review
No-code landing pages, popups and quizzes for on-site conversion
Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. It never changes our scores — how we test.
ToolsGavel verdict
A flexible on-site conversion builder with a genuinely free entry point, but the dashboard speed and the stack integrations that make it useful past a hobby project sit behind the Prime and Pro tiers.
Best for: Marketers and agencies who want landing pages, popups, quizzes and forms with real personalization in one builder, starting from a genuinely free plan
What we liked
- The free plan is permanent, not a trial: launch up to 5 live funnel campaigns at up to 10k monthly views with no credit card, though stack integrations wait for a paid tier
- One builder covers landing pages, popups, quizzes, forms and sticky bars, so marketers skip stitching together several specialist tools
- Personalization and AI split-testing go deeper on the Pro tier than a generic page builder offers, with identity-resolution tools built into the same stack rather than bolted on
- G2 and Capterra reviewers consistently credit responsive customer support for helping with setup and live campaigns
What to watch
- G2 and Capterra reviewers repeatedly call the dashboard and backend CMS slow, several noting it got worse after a recent UI update
- CRM and SMS integrations don't unlock until Prime ($83/mo annual), so connecting the Free or Personal plan to a real stack means routing through Zapier or paying up
- Reviewers flag the media library as hard to use for finding or reusing images already uploaded
- Pricing meters by funnel views, not total site traffic, but a marketer running real paid campaigns can still burn through the 10k or 30k view caps faster than expected and need to jump a tier
How much does ConvertFlow really cost?
| Starting price | $29/mo |
|---|---|
| Permanent free tier | Yes |
| Price last verified | October 11, 2026, against the live pricing page at convertflow.com |
ConvertFlow is a no-code on-site conversion builder: landing pages, popups, quizzes and forms built around personalization, aimed at marketers and agencies who want more than a generic page tool. Pricing runs free up to 10,000 monthly funnel views, then $25 to $999-plus a month depending on tier and billing, metered by funnel views rather than total site traffic. HQ is Coral Gables, Florida; G2 rates it 4.5 out of 5 from roughly 55 to 56 reviews, depending on the search snapshot, as of October 2026.
What you get on each plan
| Plan | Monthly | Annual (per mo) | Funnel views/mo | Funnels | What unlocks |
|---|---|---|---|---|---|
| Free | $0 | $0 | 10k | 5 | Newsletter integrations only |
| Personal | $29 | $25 | 10k | 10 | Newsletter integrations only |
| Prime | $99 | $83 | 30k | 25 | CRM, SMS, Zapier, custom webhooks |
| Pro | $299 | $250 | 100k | Unlimited | Full personalization, AI split-testing |
| Custom | $999+ | $833+ | 1M+ | Unlimited | Dedicated account manager, SOC 2 |
Every tier, including Free, carries unlimited seats, so inviting a team doesn’t move the price. Free lets a campaign go genuinely live, not just preview, at up to 10,000 views and 5 funnels, with no credit card, but it only talks to newsletter tools until you upgrade. Prime is the real turning point: CRM and SMS integrations, Zapier and custom webhooks switch on there, along with removing the “powered by ConvertFlow” badge. Pro adds full funnel personalization and AI split-testing, plus guided onboarding. Custom starts at $999 a month for sites past 1 million monthly views, with a dedicated account manager and SOC 2 compliance for procurement checklists. Agencies can also register for a separate Pro Partner track that applies a 25% discount across client site plans.
Where the bill grows
Funnel views are the main lever, and the caps are tighter than they look once paid traffic enters the picture. A view counts whenever a visitor sees any funnel campaign, not just one, so a site running several popups, a quiz and a landing page at once can burn through Personal’s 10,000-view cap fast. The bigger jump is the integration wall between Personal and Prime: a marketer who needs real CRM or SMS routing pays close to $83 a month just to get past Zapier workarounds. Pro’s jump to $250 a month buys unlimited funnels and real personalization, a defensible step for an agency managing several clients, less obviously worth it for one in-house marketer running a single site.
What users say in reviews
G2 shows ConvertFlow at 4.5 out of 5 from 55 to 56 reviews depending on the search snapshot (G2’s own page returned a 403 on direct fetch). Capterra shows the same 4.5 out of 5, from 27 to 30 reviews across different regional mirrors of the same dataset.
Praise repeats on both platforms: reviewers call the builder easy to use and the pre-built templates for popups, forms and landing pages a real time-saver, and several single out customer support as responsive when something needs troubleshooting.
Complaints repeat just as consistently. G2 reviewers describe the dashboard and backend CMS as slow, with more than one noting it got worse after a recent UI update. Reviewers also flag the integration list as thin outside the paid tiers, pushing some to route leads through Zapier instead of a direct connection, and call the media library frustrating for finding or reusing images already uploaded. A few reviews note the free plan’s limits and call paid pricing steep once a team needs the features built for larger accounts.
Who should skip it
Skip ConvertFlow if the main job is running paid ad traffic to a page and letting AI pick the best-converting variant automatically: that’s Smart Traffic’s job, and it lives on Unbounce, not here. The paid ads tools guide lines up the stack we’d use for that workflow end to end, and the Unbounce review covers the tool built specifically around that use case. ConvertFlow is the better fit when the job is broader than one landing page: popups, quizzes and on-site personalization across a funnel, starting from a plan that costs nothing.
Pricing note: Free is a real, permanent plan: up to 10k funnel views a month, 5 funnel campaigns and unlimited seats, no card needed, though it only connects to newsletter tools until you upgrade. Personal is $29/mo billed monthly ($25/mo annually) for 10k views and 10 funnels. Prime is $99/mo monthly ($83/mo annually) for 30k views and 25 funnels, and this is where CRM, SMS and Zapier integrations unlock. Pro is $299/mo monthly ($250/mo annually) for 100k views, unlimited funnels, full personalization and AI split-testing. Custom starts at $999/mo ($833/mo annually) for 1 million-plus views with a dedicated account manager. Every paid tier meters by funnel views, not total site traffic.
Frequently asked questions
How much does ConvertFlow cost?
Free covers up to 10k funnel views a month and 5 funnel campaigns, no card required. Personal is $29/mo billed monthly ($25/mo annually) for 10k views and 10 funnels. Prime is $99/mo monthly ($83/mo annually) for 30k views, 25 funnels and CRM/SMS integrations. Pro is $299/mo monthly ($250/mo annually) for 100k views, unlimited funnels and AI split-testing. Custom starts at $999/mo ($833/mo annually) for 1 million-plus views.
Does ConvertFlow have a free plan or trial?
Yes, a permanent free plan: up to 10k funnel views a month and 5 live funnel campaigns, no credit card needed. It only connects to newsletter tools until you upgrade to a paid plan for CRM, SMS or webhook integrations.
ConvertFlow vs Unbounce: which one do you need?
They overlap on landing pages but differ on what's bundled and who it's for. Unbounce is built for marketers running paid traffic who want Smart Traffic, its AI feature that auto-routes visitors to the best-converting page variant: Starter is $29/mo ($22/mo billed annually) for 500 visitors with no A/B testing, and Smart Traffic itself only unlocks on the $249/mo Optimize tier. ConvertFlow spreads a wider net from a genuinely free plan: popups, quizzes and forms alongside landing pages, with personalization and AI split-testing arriving on its $299/mo Pro tier instead of gating one premium feature at the top. If Smart Traffic's automated variant-routing is the point, Unbounce is the tool. If the goal is one builder for pages, popups and quizzes starting at zero cost, ConvertFlow fits better.
What counts as a "funnel view" in ConvertFlow's pricing?
It is not the same as total site traffic. A view counts only when someone sees one of your funnel campaigns, a landing page, popup, quiz or form, not every visit to your website. By ConvertFlow's own example, a site with 100,000 monthly visitors where only 30,000 of them see a popup would be billed for 30,000 funnel views, not 100,000.
Bottom line
A flexible on-site conversion builder with a genuinely free entry point, but the dashboard speed and the stack integrations that make it useful past a hobby project sit behind the Prime and Pro tiers.
