Databox review
KPI dashboards that pull all your metrics together
Independent review. If you buy through links on this page we may earn a commission, at no extra cost to you. It never changes our scores — how we test.
ToolsGavel verdict
A flexible way to unify KPIs into live dashboards without engineering — strong templates and a genuinely useful free tier, with cost scaling by sources.
Audited price: $71/mo billed annually , $85/mo month-to-month (advertised: $71/mo (Analyst, billed annually)) — verified 2026-10-11.
Best for: Teams that want live business dashboards without building them from code
What we liked
- Connects a wide range of tools into one dashboard
- Free tier that is actually usable for small setups
- Prebuilt templates and goal tracking speed setup
- Automated reports and alerts keep teams informed
What to watch
- Advanced customisation has a learning curve
- Costs climb as you add data sources and move up tiers
- Deep custom metrics can need query know-how
How much does Databox really cost?
| Advertised price | $71/mo (Analyst, billed annually) |
|---|---|
| Real monthly cost, billed annually | $71/mo |
| Real monthly cost, month-to-month | $85/mo |
| Month-to-month premium | +20% over the annual-billing rate |
| The billing catch | $85/mo if billed month to month, a 20% premium. The $64/mo Analyst price we recorded in July 2026 is gone, and the old Pro tier dropped off the public ladder; unlimited users now start on the Agency tier. |
| Permanent free tier | Yes |
| Price last verified | 2026-10-11, against the live pricing page at databox.com |
Model seats and billing cycles for Databox in the true-cost calculator, or see every audited price in the Pricing Gap Index.
What Databox is for
Databox unifies metrics scattered across analytics, marketing, sales and finance tools into single live dashboards. Instead of exporting spreadsheets from six platforms, you connect them once and watch KPIs update, with goal tracking, scheduled reports and alerts. It’s for teams that want visibility without building a data pipeline.
Databox free version: what you get and where it stops
The Databox free plan gives you 3 data sources, 1 user, 1 dashboard and 10 custom metrics, with data refreshing once a day and 50 AI credits a month for the built-in Genie analyst. It’s a permanent free tier, not a time-limited trial, so there’s no clock forcing an upgrade.
That’s enough for a single operator watching one client or one channel: connect Google Analytics, a CRM and an ad account, build one dashboard, and check it once a day. The wall shows up the moment a second client or a fourth data source enters the picture, since the plan caps at three sources and one dashboard no matter how simple each connection is. Daily-only refresh is the other limit worth knowing before you commit: anyone who needs same-day numbers for a live campaign will feel that lag.
The entry paid tier, Analyst, runs $71 a month billed annually ($85 month to month) and adds two more data sources, triples the AI credit allowance to 150 a month, removes the one-dashboard cap, and moves the refresh rate from daily to hourly.
Where it shines
Breadth and on-ramp. The catalogue of integrations is wide, prebuilt templates get a useful dashboard live quickly, and goal tracking plus automated reports keep everyone aligned without manual updates. Notably, the free tier is actually usable for a small setup — you can prove the value before paying, which isn’t always true in this category.
Where it frays
Depth costs effort and money. Advanced customisation carries a learning curve, and genuinely bespoke metrics can require query know-how. As you connect more data sources and move to higher tiers, the price climbs — though Agency and above include unlimited users, so headcount isn’t the cost driver. Confirm your specific tools are supported and size the plan to your real source count rather than assuming the entry tier covers it.
Databox vs Supermetrics: which one do you need?
Databox and Supermetrics solve different halves of the same reporting problem. Databox is a dashboard product: connect a source and it builds the live KPI dashboard, goal tracking and alerts for you. Supermetrics is a connector, covered in our Supermetrics review: it pulls data from 300+ sources into a destination you already use, like Looker Studio, Sheets, Excel or a warehouse, but it does not build the dashboard itself.
Pick Databox if you want a finished dashboard without touching Looker Studio or Sheets. Pick Supermetrics if the team already has a reporting destination and needs the broadest source list to feed it, especially once you are past the handful of sources Databox’s own tiers allow.
Who should buy it
Buy it if you want unified, live KPI dashboards across your stack without engineering time. Start on the free tier, verify your integrations, and move up only as your sources and team grow into the paid tiers.
Pricing note: Genuine free plan: 3 data sources, 1 user, 1 dashboard, 50 AI credits/mo. Entry paid tier is Analyst at $71/mo billed annually ($85/mo month-to-month), with 5 data sources and 150 AI credits. Team Core and Team Scale add more users and sources as you move up; unlimited users starts on the Agency tier, which prices by account pack instead of a flat seat count. Confirm your integrations are supported, then size the plan to your source count.
Frequently asked questions
What does Databox do?
It pulls metrics from tools like Google Analytics, HubSpot, ad platforms and databases into unified, live dashboards, with goal tracking, automated reports and alerts — no code required.
Does Databox have a free plan?
Yes, and it is genuinely usable for small setups — 3 data sources, 1 user and 1 dashboard on the free plan. Larger deployments with more data sources and advanced features move to paid tiers.
What is included in the Databox free version?
3 data sources, 1 user, 1 dashboard, 10 custom metrics, daily data refresh and 50 AI credits a month for the Genie analyst. It is a permanent plan, not a trial, so there is no deadline to upgrade, but the caps are tight enough that a second client or a fourth data source means moving to the $71/mo Analyst tier.
Is Databox hard to set up?
Basic dashboards from prebuilt templates are quick. Advanced customisation and bespoke metrics have a steeper learning curve and can require some query knowledge.
Bottom line
A flexible way to unify KPIs into live dashboards without engineering — strong templates and a genuinely useful free tier, with cost scaling by sources.
