Leadpages vs ClickFunnels: Pricing and Which Fits a Small Business (2026)

Which is better, Leadpages or ClickFunnels?

It depends on what the page does. If it collects leads, pick Leadpages: it builds the landing pages that turn ad and search clicks into leads, and you can learn it in an afternoon. If it sells products, courses or coaching, pick ClickFunnels, which adds checkout, upsells, email and courses to the page.

At the FAQ prices, little separates them: ClickFunnels Launch is $97 a month and Leadpages Grow is $99. On the Leadpages pricing card Grow is $50. The real question is whether you need a page or a sale.

What is the difference between a funnel and a landing page?

A landing page is one page with one job. A visitor arrives, reads your offer and fills in a form. A funnel is a chain: an opt-in page, a sales page, an order form, an upsell offer and a thank-you page, with each step reached from the one before.

Leadpages is built around the single page. It makes landing pages, popups, alert bars with countdown timers, and multi-page sites. Its features page says you can accept payments with Stripe directly on a page, and it does not name upsells, order bumps or courses as features.

ClickFunnels is built around the chain. Its features page lists order forms, checkout pages, tripwire funnels, one-click upsells, one-time offers and order form bumps. It also has apps for email, courses, stores and automations. You can build a plain landing page in ClickFunnels, since landing pages are included on every plan, but you carry the weight of a platform you may not need.

How much do Leadpages and ClickFunnels cost?

At the entry level they cost about the same if Leadpages’s FAQ prices are the real ones, and Leadpages costs about half if its pricing cards are. Higher up, each plan buys different things.

Over a year, ClickFunnels Launch costs $1,164 billed monthly or $972 billed annually. Leadpages Grow costs $600 monthly or $480 annually at the card price, and $1,188 or about $948 at the FAQ price. At the FAQ price neither gap decides anything; at the card price Leadpages is about half.

Leadpages shows two sets of prices. Its pricing cards show $50 for Grow and $100 for Optimize, with annual billing saving 20%, while its FAQ says testing plans start at $99 and lists $99, $199 and $399. The page does not say which set is the recurring price, and the cards may be introductory. Budget from the $99 and $199 figures until checkout confirms the lower ones. Leadpages also sells publishing-only plans, Pro at $15 a month and Business at $25 a month. They publish pages with no A/B testing, so do not compare them with ClickFunnels.

ClickFunnels has its own wrinkle. Its pricing page marks “Unlimited Funnels” as limited time on every plan, and the stated annual savings are a few dollars off the real monthly-versus-annual difference. Read the checkout total, not the badge.

What do you get at the entry plan?

ClickFunnels gives you more for the same money, as long as you use it. If your plan is to send visitors to a form and pass the lead to Mailchimp or a CRM, you will pay for email, courses and a store that sit idle. If your plan is to sell a $197 course with a $27 order bump, the Leadpages price is the better-looking number and the less complete product.

Which is better at A/B testing?

Leadpages states it plainly. Grow includes manual A/B testing with up to six variants per page. Optimize adds multivariate testing, Smart Traffic, which uses AI to route visitors to the best-converting variant, and click and scroll heatmaps. Our Leadpages vs Unbounce page compares those tiers with Unbounce.

ClickFunnels documents split testing too. Its help center describes a variation page next to the original with a slider that sets the traffic split, plus a Split Test step in workflows for things like email subject lines. What we could not confirm is which plans include it. The pricing page lists A/B testing as a feature without a plan-by-plan breakdown, and third-party sources disagree. Ask support before you rely on it.

How do payments and fees work?

ClickFunnels runs payments through Payments AI. Stripe and PayPal connect through it, and the help center says new workspaces do not get a direct Stripe connection by default. Payments AI charges 2.9% plus $0.30 per transaction, plus 0.5% for billing, tax and invoicing. The help center says ClickFunnels adds no fees beyond processor rates, and the pricing FAQ says “You’ll keep every penny you make,” which we read as no percentage of sales on top of processing.

Leadpages takes payments through Stripe on the page. We did not find a Leadpages sales fee on the pages we checked, but Stripe’s own rates apply. For a one-page offer that is enough. For upsells, order bumps and recurring billing inside a funnel, ClickFunnels is built for it.

Is ClickFunnels worth it?

Yes, if you sell and want everything in one place. The Launch plan costs about what a good landing page builder costs, and it includes funnels, email, a course area and a store. You also get a 30-day money-back guarantee, and the page markup describes a 14-day free trial before it.

No, if you only need leads. A contractor, a clinic or a consultant who sends ad traffic to a quote form will not use order bumps, courses or a 10K-contact email system. For that job Leadpages does the work with less to learn.

A caution for both: the ClickFunnels trial and Leadpages trial differ. Leadpages gives 7 days, asks for a card and converts to paid on day 7. Set a reminder.

Which should a small business pick?

Pick by what the page does.

• Lead generation for a local or service business: Leadpages. You need a fast page, a form and a headline test.
• A coach, creator or course seller: ClickFunnels. Checkout, upsells and email under one roof save tool-stitching.
• Ecommerce store owner: Probably neither. Both can sell, but a store on a dedicated ecommerce platform usually fits better. ClickFunnels is the nearer fit of the two.
• A paid-traffic specialist who wants only landing pages: Look at Unbounce, Instapage or Landingi before paying for a funnel platform.

So which should you choose?

Start with the question of whether a sale happens on your pages. If it does, start a ClickFunnels trial and build your offer in it. If a lead is the goal, take the 7-day Leadpages trial, build one page and test two headlines. Both let you try before you commit, and ClickFunnels adds a refund window on top.