Moosend review

Moosend is a contact-based email marketing platform built around unlimited sends, visual automation and landing pages bundled into one affordably priced tier. It has no permanent free plan, only a 30-day free trial, and has changed owners twice in four years: Sitecore bought it in 2021, then sold it to Constant Contact in a deal that closed in June 2025. That sale matters more than a typical ownership-change footnote, since multiple 2026 Trustpilot reviews tie a direct support-quality decline to it. Paid plans run from roughly $9 to $48 a month depending on contact-list size, with unlimited sends included at every tier. G2 rates it 4.7 out of 5 from 717 reviews, while Trustpilot sits at just 2.9 out of 5 from 85 reviews, as of October 2026.

Two acquisitions in four years

Moosend was acquired by Sitecore in May 2021, then sold again to Constant Contact in a deal that closed June 6, 2025. Moosend now also powers “Sitecore Send” under a continuing licensing arrangement with its former owner, so it’s no longer a simple independent product; it’s owned by a direct, larger competitor while still contractually running its old owner’s product behind the scenes. That’s not just a corporate-history footnote. Multiple one-star Trustpilot reviews tie a real support-quality drop directly to the Constant Contact sale: one reviewer wrote that customer support “used to be fantastic, but plummeted” after the acquisition. Anyone evaluating Moosend for the long term should weigh that roadmap and support-continuity risk alongside the price.

What you get on each plan

Moosend’s live pricing page renders its contact-tier dollar figures through a client-side calculator that didn’t return numbers on two separate fetch attempts for this review; the dollar figures above are triangulated from three independent 2026-dated third-party pricing breakdowns that agree with each other, a reasonable-confidence estimate rather than a vendor-confirmed number. Pro includes unlimited sends, marketing automation, landing pages, subscription forms, an SMTP server and up to 2 team members; transactional email, hosted files, custom reports, SSO/SAML and audience discovery are paid add-ons even on Pro. A pay-as-you-go credit option exists outside the subscription ladder too, from $350 for 350,000 emails up to $1,000 for 1 million, and credits don’t expire. One billing detail worth knowing before importing a list: going over your tier’s contact cap auto-upgrades you to the next tier and charges the prorated difference immediately, while downgrades only take effect at the start of the next billing cycle. Moosend doesn’t offer SMS at all, on any plan.

What users say in reviews

Moosend’s G2 (4.7/5, 717 reviews) and Capterra (4.6/5, roughly 196 reviews) scores sit near the top of every tool in this guide. Trustpilot tells a sharply different story, 2.9 out of 5 from 85 reviews, a genuinely bimodal split, 48% one-star and 46% five-star, rather than a rounding artifact. That split lines up with a real divide between satisfied long-term users on G2 and Capterra and a smaller, vocal group of very unhappy customers on Trustpilot. Beyond the acquisition-linked support complaints above, reviewers describe technical bugs including custom field data deleted without notice, and a billing complaint about being charged as soon as a trial is approved despite the 30-day-free messaging shown at signup. On the positive side, the workflow automation builder is repeatedly called easy to set up, pricing draws “very affordable” comments from startups and small lists, and the AI Writer and template library speed up building a campaign, though the templates themselves draw “old school” complaints from reviewers wanting more modern layout options.

Who should buy it

Moosend fits a solo operator or small team that wants full automation and a landing-page builder bundled in at the entry price, without separately paying for features that Brevo gates behind a pricier tier or that iContact caps at just one automation. It’s a weaker fit for anyone who needs SMS as part of the channel mix, since Moosend doesn’t offer it at all, or for anyone who weighs long-term platform stability heavily, given the ownership change and the support complaints tied to it. Whichever plan you land on, cleaning the list with a verification pass, see Best Email Deliverability Tools, is worth doing before a first send on a contact-metered plan like Moosend’s, since a dirty list wastes paid contact slots on addresses that will only bounce. For the full lineup, including Brevo, iContact and beehiiv, see Best Email Marketing Software for Small Businesses.